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Showing posts with label Product Development 101. Show all posts
Showing posts with label Product Development 101. Show all posts

Monday, January 11, 2010

Help Me Launch My Line! Part One

: The realistic approach when producing a clothing line

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Your moment has finally arrived! Your slightly blinded by the flashing lights as you stop at the end of the runway, and take a bow. The people of the press are literally falling over to get a statement about your latest collection. High profile celebrities, and their stylists are front row applauding your breath taking pieces and...(pop!)....Sorry to be the one to bust your bubble, but there are certain aspects to be considered before you get anywhere near this status.




A lot of people feel they have what it takes to create an apparel line, but at the end of the day many of them lack the general knowledge of the business end of the venture. Sure, you may have adorable dresses or denim, but there are certain steps that need to be implemented in order to be a success. In this diary entry I will give you a comprehensive guide as to what it takes to create an apparel line from the product development end.